Football Technology on the Eve of the 2026 World Cup; A $7.7 Billion Investment Explosion and a Global Leap to Transform the Fan Experience

A new Sports Tech report on the five-year outlook for digital football has been released; an analysis of trends, innovative players, and the future path of the football ecosystem.

On the eve of the 2026 World Cup, the comprehensive "Football Technology 2025" report has been published. This analytical report by the Sports Tech institute, through a detailed examination of investment flows, innovation, and digital transformation, provides a clear picture of the current state and future of the football industry.

According to the report's findings, over $7.7 billion has been invested in football-related technologies from 2020 to the present—a staggering figure, of which $2.2 billion was raised in the first half of 2025 alone. In this landscape, Europe leads football's digital transformation with $4.6 billion and 173 investment rounds, while North America ranks second with $2.6 billion.

One of the most significant points in the report is the unprecedented increase in investment in fan technology and digital content production. The share of this sector has risen from 63% in previous years to over 80% in 2024 and 2025. This growth indicates that football's future path is more closely tied than ever to the interactive fan experience, digital platforms, data-driven tools, and personalized services.

Another section of the report mentions 15 innovative and influential figures in world football. These individuals from major clubs and organizations such as Barcelona, Atlético Madrid, the English Premier League, UEFA, MLS, and the federations of Germany, Mexico, and Poland are redefining the future of football through their technological approaches.

Interested individuals can click here to read the full report.