The innovation center of the SSRI, in collaboration with Milad Noor Exhibition Company, established a special pavilion for knowledge-based companies and sports startups during the 24th International Sports an

This pavilion hosted a collection of knowledge-based companies, startups, and creative teams active in various sports fields, showcasing their latest products and achievements to visitors and industry professionals.

The participating companies work in areas such as sports artificial intelligence platforms, smart sports sensors, athlete nutrition and health, swimming pool disinfection devices, sports equipment and surfaces, management platforms for sports academies and football schools, online coaching systems, and sports rehabilitation.

Besides supporting these companies’ presence at the exhibition, the innovation and entrepreneurship center provides them with consulting services, market development, and commercialization support. The goal is to create an interactive platform connecting research, technology, and the sports industry to strengthen the innovation ecosystem in this sector.

The 24th International Sports Exhibition (Sportex 2025) was held with widespread participation of domestic and foreign companies from October 23 to 26 at the Tehran International Permanent Fairgrounds.